When Dave first approached me concerning building a website for his business he said he didn’t know the first thing about websites but, was smart enough to know his business, ANY business, needs a website to compete. I took some pictures of him and his work truck. I built him a Facebook page then proceeded to hunt down some royalty free images. Dave was able to provide me with more images and as is par for the course, I used photoshop to resize and enhance every one. Dave was chomping at the bit to get his website going but he didn’t really have any content for me. So, I sat down and composed my own version of what I knew about his business and it’s history. I emailed it to him and he and his wife Laura proceeded to make prose out of my content. They did a great job telling their story and a few weeks later the Adirondack Electric website was unveiled.