Search Engine Optimization

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Click Du Jour Website Design Offers SEO

So. What is SEO, or Search Engine Optimization ?

Digital Binary Man and World

To make an analogy, if you opened a business on Easy Street and didn’t tell anyone, chances are pretty good you would have little to no customers. If you told your important friend, the Mayor, he would know enough people to tell so you would at least have SOME customers, even without buying an ad in the local newspaper or radio station.

The Mayor is Google.

I don’t think I need to explain who/what Google is. But they are the number one “person” in this make believe scenario who knows the most people to tell about your new website. There are many other “Googles” that need to know about your new website to ensure new customers (visitors). There are billions of websites and it is very hard to get noticed by Google and others. You could save a bunch of money if you just paid to have your website built, then just tell your friends and customers but, maybe you want new customers. Like those folks that don’t know your business even exists. Or tourists that visit the area year ‘round.

Robot Customers Shake Hands

In any event, SEO is somewhat tedious and time consuming. In some cases it can take as much time or more than it does to build an actual website. Search engine codes are added to your website. Special “keywords” ( not quite as important as they used to be ) are generated to attract Google and others. All sorts of unique steps are taken that are specified by the individual search engines. Text is laid out in a certain manner so your website moves up the search engine food chain. All this and more goes on behind the scenes so your website makes its way to the first page of the search engines. And yes, if you’ve ever heard of algorithms, the search engines use them.

Quality content, or text, is also very important. Google can tell when you have copied content from another website. Or that your content (what you are saying on any given page) makes sense and is well written.

Another very important aspect of SEO are “backlinks” – how many quality websites are linking to YOUR website because your website has such great content. Here is a short video on Google keywords and backlinks:

 

 

From Senior Tech Reporter Art Levy at CNBC

“Google is rewarding the people that are truly putting money, efforts, dollars and energy into good content,” said Scott Rayden, chief revenue officer of online marketing firm 3Q Digital in San Francisco, and a 12-year veteran of search advertising. “There’s a huge shift away from keyword-focused content.” Rayden said he’s seen the change most dramatically in the past year.

“Reaching the top of Google’s search rankings requires a new strategy.”

“The old formula went something like this: Find the words people most often use when searching for your type of business and then frequently incorporate those keywords and their derivatives in building your website.”

“Now, not only is that method defunct, it can kill your business. Google has spent the last few years updating its algorithms to punish once-prominent sites that came to rely on those now outdated methods. Preferential treatment goes to pages that Google deems content rich with original and informative material presented in an attractive way.”

One more SEO tool are sitemaps. They are what they sound like, a map of all the pages, posts, images and more and they link to each other on your website. In many cases they have to be submitted manually to to Google and others. And for maximum effect, they should be resubmitted periodically.

Check out this short video on sitemaps from Google.

 

Read more here……

 

But enough about algorithms. It’s worth the time and expense. Click !

 

 Click Du Jour Website Design

Glens Falls, Saratoga, Lake George,

Southern Adirondack Regions of New York State

(518) 290-1724 – (518) 290-1972

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